Is any message what it's FRACKED up to be?

Responsible Drilling Alliance recently got this billboard up in Williamsport, Pennsylvnia (picture courtesy of Citizen Sane). In the world of messaging, competing marketing and advertising, it can be hard to break through the noise.

Compare that image to the Range Resources billboards out there or their website, MyRangeResources.com.

People on all sides of this issue are being bombarded by messages and images but it seems that few stick. Let's face it, most of us come into this issue with some pretty powerful preconceived notions about water quality and job creation, taxes and outdoor recreation, or air quality and property rights. And they're in tension with one another a lot of the time. So how do you get people to look at something differently?

What messages do you want to see or think we need to see?

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